Ten years designing products.Ten years designing products.Lately, building them too.

I'm Irfan, a product designer in Jakarta. For most of the last decade I've worked remotely with teams in the UK, Europe and the US, mostly on enterprise software where the data is dense and the people using it are busy. That has meant R&D portfolio tools at GSK, marine inspection systems at bp, safety apps at Pertamina, and more recently Vision AI tooling at Samsung's research institute.

In early 2025 I started building the things I'd been imagining. Sometimes that begins in Figma, but more often I go straight from the idea to code, with AI tools doing a lot of the typing. It started as a way to prototype properly and carried on because it turned out I liked it. I've since shipped two small products of my own, Claeva and Linkbrand, front to back in React, TypeScript and Tailwind, payments and all. It changed how I hand work over. It tends to arrive as working code with the reasoning attached now, rather than a file of annotations.

I got my start on Topcoder, designing against a brief and a deadline for companies like IBM, GE and NASA. I won for IBM and GE and placed for NASA, and GE kept me on for a year afterwards to keep improving the concept. It taught me to decide quickly and to be honest about which decisions I'm sure of. I still teach UX part-time at Purwadhika, which keeps me explaining the basics out loud, and there is no better check on whether I actually understand something.

Based in Jakarta (UTC+7). My day overlaps five or six hours with UK and European teams, and two or three with the US East Coast.